spinning top store
The small store is located in the middle of the tourist and famous street of “Las Ramblas” in Barcelona. The challenge was to create a store specialised in spinning top with the goal of reactivating this old and timeless game.
The store’s design is the result of the analysis of the product and its brand values. The spinning top is the main element in the store, it generates the design of the space and at the same time it creates the display of the store. This is achieved through the combination between elements of the spinning top (wooden body + cotton string).
The store will be not only a place to buy the product, but also a place to try it. The space is divided into the play area and the cash point area.
In the play area a big curtain of cotton strings shows the spinning top remembering and drawing its movements and serving as a display in the store window. The windows’ design creates a shelf where the product to tryout is and the floor becomes a small spinning top rink. A big screen on the top of the cash point shows the history of the brand and the manufacturing process.
Cash point area
The cash point area adds a new material: metal grid. It is used to build the counter and as wall and ceiling covering. A big cotton string lamp light up this area and shows the product again.
The materials used for the design of the store are in line with the product. The wood is the main material and its application trying to recall the manufacturing process. This can be seen in the crafted store windows and door entrance.
Logo and packaging
In order to harmonize the interior design with the identity of the brand and the packaging, it is proposed a change of Logo and a new packaging design. The packaging unifies three elements in one: The bag, the instruction paper and the packaging. It is a simple cardboard box with a cotton string handle, the same that you will roll to start the spinning top experience.
Type Commercial, Retail design
Location Las Ramblas, Barcelona
Status Dissertation Project ARTIDI
Mark 9 (out of 10)
Author Inma Subias